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Lunch & Learn - John Reed

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Name: Lunch & Learn - John Reed
Date: August 22, 2013
Time: 11:30 AM - 1:00 PM EDT
Registration: Register Now
Event Description:


Rethink The Conversation
 

How to drive growth with better sales & marketing messaging


John Reed
Leader, Pitchmaps


According to CSO Insights, 86% of the value propositions salespeople present are basically going in one ear and out the other. That’s because they’re not connecting with what prospects really care about.

What happens when you get the message right? Companies with world-class messaging had higher win rates, less price pressure, and 3x as many deals closed, according to a recent CSO Insights survey.


In this session, you’ll learn how to:
  • Drill down to your real differentiators
  • Stop saying the same things your competitors are saying
  • Align your whole organization around a single core message
  • Give people better reasons to do business with your brand
  • Transform your marketing communications and sales conversations
For over 25 years, John has helped some of the world’s best-known brands, as well as some of its newest, communicate more effectively. He leads the Pitchmaps team.
Location:
Hilton Atlanta Northeast
5993 Peachtree Industrial Blvd.
Norcross GA 30092
Date/Time Information:
Thursday
August 22, 2013
11:30-12:00 Networking
12:00 - 1:00 Lunch & Learn Speaker

When registering for this event please let us know if you are vegetarian so we can provide the appropriate quantities and selection of lunches for all attendees.

Cancelation Policy: You can cancel with a full refund by August 16th.  After that date no refunds will be given, however substitution of an attendee is allowed if you are not able to attend the day of the event.
 
Fees/Admission:
$15 per person (includes box lunch)
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